Career
A timeline of my career across industries, with the roles, projects and events that marked each period.
2025–2026
Pharma
Organisation
At Chiesi the scale changes again: from the product system to the organisation system, and how 21 affiliates measure what patients actually experience.
The FDA aligns its quality rules with ISO 13485, and AI reaches regulated products faster than the rules written for it.
At Chiesi the scale changes again: from the product system to the organisation system, and how 21 affiliates measure what patients actually experience.
The FDA aligns its quality rules with ISO 13485, and AI reaches regulated products faster than the rules written for it.
Speaker and roundtable contributor, Measuring Patient Engagement Summit Europe, London
Measuring Patient Engagement Summit Europe, London
Invited speaker, PharmaCX 2026 EMEA Virtual Summit
PharmaCX 2026 EMEA Virtual Summit
Industry,
US FDA Quality Management System Regulation takes effect, aligning device quality rules with ISO 13485.
Education,
Google AI Professional Certificate
Product Advisory Project, O-Range S.r.l., Genoa
O-Range S.r.l., Genoa
Global Patient-Centered Outcomes Lead, Chiesi Group, Global Medical Affairs
Chiesi Group, Global Medical Affairs
Accountable for a global Patient Outcomes programme across 21 affiliates and 300+ colleagues: methodology, governance, training, digital workflows and measurement.
Education,
Human Factors in AI, Duke University
2015–2024
Medical
Development
At Flex, everything I had built met in one place: engineering, form, market and people, applied to medical devices, with a global team of 12 designers and the Human Factors work I directed.
I joined the year IEC 62366-1 was published. Within six years came the FDA’s final human factors guidance and the MDR: Human Factors evidence moved to the centre of submissions, and design had to help produce it. Then COVID pushed care, and devices, into the home, where a watch could already record an ECG cleared by the FDA.
At Flex, everything I had built met in one place: engineering, form, market and people, applied to medical devices, with a global team of 12 designers and the Human Factors work I directed.
I joined the year IEC 62366-1 was published. Within six years came the FDA’s final human factors guidance and the MDR: Human Factors evidence moved to the centre of submissions, and design had to help produce it. Then COVID pushed care, and devices, into the home, where a watch could already record an ECG cleared by the FDA.
Industry,
EU AI Act enters into force; AI in many medical devices counts as high-risk.
World,
ChatGPT released to the public.
Education,
Google UX Design Professional Certificate
Industry,
EU Medical Device Regulation (2017/745) becomes applicable.
World,
COVID-19 declared a pandemic.
iENBL Network Device, US design patent
US design patent
Product Design Lead, then Design Lead, Healthcare & Medical, Flex, Medical & Healthcare Design Center
Flex, Medical & Healthcare Design Center
Led a global design team and directed Human Factors engineers on medical device projects for pharma and MedTech clients, including design leadership within a healthcare programme of around USD 2.7B.
A selection of products not covered by client confidentiality.
Industry,
FDA clears the ECG app on Apple Watch: a consumer wearable becomes a medical device.
Industry,
EU Medical Device Regulation (2017/745) adopted.
Industry,
FDA final guidance on applying human factors and usability engineering to medical devices.
Industry,
IEC 62366-1 published: usability engineering for medical devices.
2009–2015
Industrial
Product
The market, studied: a degree in communication and marketing, design as differentiation. Then building new things: as an intrapreneur inside companies, and alongside the founders of new ventures. At XFORM I helped a small studio look further: work across clients, an office in China. At frog, research, strategy, design, UX and engineering worked as one team. At Industrio Ventures, a start-up accelerator, I advised ten early-stage ventures on design, production, product strategy, methods and project management. All of it came with me into regulated products.
Meanwhile the FDA drafts its human factors guidance (2011) and starts regulating apps on the phone (2013).
The market, studied: a degree in communication and marketing, design as differentiation.
Then building new things: as an intrapreneur inside companies, and alongside the founders of new ventures. At XFORM I helped a small studio look further: work across clients, an office in China. At frog, research, strategy, design, UX and engineering worked as one team. At Industrio Ventures, a start-up accelerator, I advised ten early-stage ventures on design, production, product strategy, methods and project management. All of it came with me into regulated products.
Meanwhile the FDA drafts its human factors guidance (2011) and starts regulating apps on the phone (2013).
Design Director, Industrio Ventures
Industrio Ventures
Design leadership for ten early-stage ventures, where the product itself was still being defined.
A selection of work.
Mentor & Lecturer, Selected universities, accelerators and design programmes
Selected universities, accelerators and design programmes
Senior Design Lead, frog
Led international design programmes across healthcare, technology and consumer sectors, including a global programme of around USD 24M.
A selection of work.
Industry,
FDA final guidance on mobile medical applications.
Industry,
FDA draft guidance on applying human factors and usability engineering to medical devices.
Creative Director, XFORM
Directed creative work from early product development through production, translating clients’ business requirements into design strategy and product concepts.
A selection of work.
Education,
Laurea in Communication and Marketing, UNIMORE
Design Lead, Design Group Italia
Led projects and teams, managed client relationships, and oversaw development timing and costs. Reorganised internal workflows and the allocation of responsibilities within the studio.
A selection of work.
2002–2009
Automotive and industrial
Product
From the technical office to car design, after the Master in Milan. At Italdesign Giugiaro I learned lines and surfaces at the highest level, in how they are built and in what they say. Industrial design then put technique and the eye for form to work together. At V12 Design I felt that design needed the market, and began to experiment; between V12 and Beijing I moved from designing to running projects and people.
In 2007 usability enters medical device standards, and the iPhone resets what people expect from a screen. The two lines met later, when the people using a medical device started to expect what their phone had taught them.
From the technical office to car design, after the Master in Milan.
At Italdesign Giugiaro I learned lines and surfaces at the highest level, in how they are built and in what they say. Industrial design then put technique and the eye for form to work together. At V12 Design I felt that design needed the market, and began to experiment; between V12 and Beijing I moved from designing to running projects and people.
In 2007 usability enters medical device standards, and the iPhone resets what people expect from a screen. The two lines met later, when the people using a medical device started to expect what their phone had taught them.
Design Manager, CBD Group, Beijing
CBD Group, Beijing
Managed design projects for Chinese manufacturers, including the design language for Sany construction machinery and kitchen appliances for Vatti, recognised with an iF design award in 2010.
A selection of work.
World,
Global financial crisis.
Industry,
IEC 62366, first edition: usability engineering enters medical device standards.
World,
The first iPhone.
Design Lead, V12 Design
Combined hands-on industrial design with guiding colleagues and managing client relationships. Developed design guidelines with a focus on human-centred product development.
A selection of work.
Senior Industrial Designer, V12 Design
Worked across market research, concept development, 2D and 3D design and engineering, coordinating with clients and suppliers.
A selection of work.
Car Designer, Italdesign Giugiaro
Developed automotive concepts, 2D and 3D visualisations and virtual models, and supervised prototyping.
A selection of work.
Education,
Master in Transportation Design, SPD Milano
1996–2002
Industrial and automotive
Product
In the technical offices of two large manufacturers I learned to work inside big companies, and that a design is finished only when it can be built. Household appliances and automotive components: design, 3D modelling, engineering and production follow-up.
In the technical offices of two large manufacturers I learned to work inside big companies, and that a design is finished only when it can be built.
Household appliances and automotive components: design, 3D modelling, engineering and production follow-up.
Automotive Mechanical Designer, Sogemi, now CEBI Group
Sogemi, now CEBI Group
Mechanical Designer, Faber
Education,
Professional qualification, Progettista della produzione (AutoCAD, Pro/ENGINEER), Ancona
Education,
Technical diploma in Mechanics, experimental programme in robotics, ITIS Vito Volterra, Ancona
More projects are on Behance.