Writing
I write about design leadership, Human Factors, MedTech and patient outcomes on Medium and LinkedIn.
I explore how teams learn, how organisations make decisions, and what those decisions mean for people’s lives.
2026
The arena we used to send them into
Automating junior work may also remove the situations where professional judgement is formed, in medical device design as elsewhere.
Why you need to visualize a system, and why it’s still insufficient.
A system map makes complexity visible, but it does not bring the people who have to decide into real alignment.
2025
The Cost of Caring
The gap between patient-centricity claims and evidence of their impact on people’s lives, and what measurement and governance have to do with it.
Are You Normal?
Normality as what people living with a disease actually want, and the hidden return of designing for it.
Designing for the unseen: Why Patient-Centricity needs more than data
No single research method fully captures people’s needs, behaviours and constraints, which is why patient-centricity needs more than data.
If you can’t name it, you can’t align around it
Jargon and unshared definitions quietly stop organisations from adopting design methods.
The Purpose-Driven Path to Meaningful Healthcare Design
Why technology tends to improve clinical outcomes more than patient outcomes, and why healthcare design has to answer for the experience, not only the efficiency.
The Value of Values
The decision problems caused by different definitions of value across business functions.
Beyond the Algorithm: Crafting healthcare solutions that data alone can’t reach
What data, AI and process mining can show, and what only emerges from direct experience of the context of use, including the design of surgical instruments.
The Death of Empathy? Why Healthcare Design (not only) depends on our human touch
The role of empathy in healthcare decisions and design, set against logics of efficiency and performance.
Systemic design: the wisdom you need for tackling complex challenges with finesse
Combining design thinking and systems thinking to deal with interdependencies and unintended effects.
Healthcare in the Intersection between Design and Serendipity
The role of external events and uncertainty in the outcomes of healthcare design initiatives.
Design between cycles and progress: Can creativity really advance?
Accumulated knowledge versus cycles of rediscovery in design practice, and what the chase for novelty can make us forget.
Healthcare’s burning maze: Systemic Design, AI Scalpels, and me bleeding through it
A personal experience as the starting point for a look at fragmentation and silos in healthcare systems.
Beyond Human-Centric: How Systemic Design and AI are reshaping Healthcare Innovation
From the single device to the system of people, processes and constraints in which it is used.
2024
Evolving Healthcare Through Systemic Design
Systemic design applied to the network of actors, relationships and constraints in healthcare.
2021
Designing fruitful organizational alignment in highly transformational times
Three conditions for organisational alignment: capability building, trust and power, and recognition of different functions.
